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FOR IMMEDIATE RELEASE
New York Press Office: (212) 346-5500; media@iii.org

NEW YORK, March 12, 2015 — Known as the “Math Geek Mardi Gras”, is a growing international event that underscores the wonder of numbers, by celebrating everyone’s favorite irrational number: Pi. And it is a time to recognize that the insurance world is a treasure trove of facts and figures showcasing irrational decision-making, according to the .

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Named in honor of March 14, a date which spells out the first three digits of Pi—3.14—Pi Day is a red-letter day in schools and communities around the world. This year, Pi Day is a rare, once-in-a-century event: on 3/14/15 at 9:26:53 a.m., Pi will be spelled out to a total of 10 digits. To observe this auspicious occasion, the I.I.I. has created a fun and informative infographic illustrating “” about insurance.

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From password security to retirement planning to motorcycle and automobile safety, minor everyday decisions can yield big benefits—if we only stop to think about them rationally.

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For more information, visit: ��

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*(For those of us for whom math class is a hazy, distant memory, an is one whose non-repeating decimal places continue ad-infinitum.)

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The I.I.I. has a full library of educational videos on its . Information about I.I.I. mobile apps can be found .

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THE I.I.I. IS A NONPROFIT, COMMUNICATIONS ORGANIZATION SUPPORTED BY THE INSURANCE INDUSTRY.

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���ϲ����� Information Institute, 110 William Street, New York, NY 10038; (212) 346-5500;